“First we build the tools, then they build us.” – Marshall McLuhan

 

Herbert Marshall McLuhan, CC, was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist. McLuhan’s work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions “the medium is the message” and the “global village”.

For more on McLuhan check out the wikipedia page: https://en.wikipedia.org/wiki/Marshall_McLuhan

Other interesting reads: http://codex.stanford.edu/first-we-build-the-tools-then-they-build-us-marshall-mcluhan/

And example of the tools is social media and  has taken over the lives of most of many on a global scale.